Do "Green" houses command a premium?This story from Australia suggests they do, but I have my doubts. I've seen no evidence of any such premium paid in Greenwich and even down under, there seems to be more poll evidence than actual sales. Yes, people say they'll pay more, but that may be (okay, I suspect it
is ) because no one wants to admit to a stranger that they're a coal burning ecological vandal.
As I've said before, I think energy efficient homes are a great idea and I personally know, because I've done so, that I would pay extra to cut drafts by installing new windows, adding vapor barriers and extra insulation and all that. But again, when I've compared the sales prices of truly innovative houses with those of their plebian brothers, I detect no difference. This is also true, by the way, when it comes to quality of construction: buyers look at the location, the number of bedrooms and how many plasma TVs are hooked into the master bedroom and that's about it. Quality, like energy efficient, more comfortable features, seems to fall into the "nice to have" rather than "must have" category, at least when people are speaking with their wallets and not to pollsters.
Update: (10:32 pm)
It seems to me that a warm feeling that one's doing her bit for the environment only goes so far. Witness, for example the willingness of most residents to wash their garbage and place it in a blue recycling bin and then fly a private jet to Colorado to ski at an area whose development raped and destroyed a pristine mountain (I'm much more of a backpacker than a skier, obviously). But self interest always rules, so if I were a "green" builder or represented a green house, I'd translate the home's ecological virtues into dollars and cents and put it all on a single sheet of paper. Most buyers worry about monthly payments and if that gas bill is going to be less by, say, $400 a month, put it in writing and win a sale.
Can a builder quantify these amounts? I don't know - he (or the window, furnace and super-insulation manufacturers) should be able to; if not, then it's all a bunch of hot air, you should pardon the expression.