Friday, July 18, 2008

Falling in Love
It almost never happens, at least in real estate. It's true that, in 1954, my parents saw a house in Riverside with a beautiful library, with fireplace, looking west over a huge backyard and my mother did immediately fall in love: she envisioned having her afternoon tea in that room, with a crackling fire behind her and her wonderful children frolicking in the back yard. My parents bought the house, but the tea thing never happened - five kids did, and our squabbling, noisy behavior put paid to that dream. A typical outcome for most real estate fantasies.

But other fantasies persist: the stranger who will fall in love with a house while simultaneously agreeing to pay more for it than a comparable house, the "foreigner" who, lured to Greenwich by some "international" firm's website is shown your house, converts Euros to dollars in his head and makes you a full price offer, or Elvis returning from Mars in order to reestablish Graceland on your site. Don't hold your breath for any of these to occur.

What you as a seller might want to do is have your agent arrange for you to see two or three houses that she feels are competing for your buyer, then go see them while maintaining an open, objective mind. Leave your memories and life's adventures behind when you go. The swing set that your now 22-year old daughter played on when she was three holds no value, sentimental or otherwise, for a buyer. Same for that secret flower garden where your wife hosted Brownie troop meetings. All warm memories for you, and worth nothing to anyone else. Memories aren't a factor in pricing. On your tour, check out the kitchen - are you offering Formica counters and 40 - year-old cabinets? Was your bathroom last updated during the Coolidge administration? These may indeed have been "good enough for my family", but you're trying to sell the place to a new family, not keep yours in place. Adjust your price to your competition.

And if you have renovated your house, know that all the cherry flooring, Sub-Zero appliance and coffer-ceiling libraries you've installed probably don't set your place apart from others in your price range - they all have such things, or lack them, depending on that price range. If you've got all those amenities and your competitors don't then congratulations: you've priced your house right and you should expect an early sale. If it's the other way around, you're doomed.

1 comment:

Anonymous said...

Well Said Chris!

Now - I have heard - ( not very often is true ) a 'Buyer' Say:

I don't like this house - I LOVE IT!!

Now - Be A 'Good Man ' and show those 'Over-Priced-Properties' -

Yes - Chris - You just might hear those words: ' I Love It'!!

Enjoy The Weekend - My Good Man!! :)