Internet for home buyers

The National Association of Realtors has released some interesting statistics depicting changes in how buyers first found the home they eventually purchased from 1997 to 2007. They had a nice chart that my lousy computer skills prevent me from importing but here's a summary:


1997: 50% via a real estate agent, 3% via internet, 8% newspapers, 3% magazines

2007: 34% agents, 29% internet, 3% newspaper ads and 1% magazines.

This jibes with my own experience except that, in this rather sophisticated market, I'd guess that almost all my clients have been prowling the Internet before they first call me. On the other hand, they usually end up buying something they hadn't yet seen or considered, so I feel I'm adding something beyond what Zillow offers.

Definitely bad news for newspapers, though, considering how expensive their ads are.