It must be the Boston Globe's day
here's a good blog on truth in real estate advertising. Turns out, buyers aren't stupid. Who knew?
The writer wonders what the phrase "must see" means. Had she asked, I'd have told her: a complete mess from the outside, so bad that no self-respecting buyer will get out of her car to examine it. The phrase implies a promise that there is something to see inside but in my experience, that's a lie.
One of my favorite phrases is, "now priced to sell". What the hell was it priced at before?
Or, "renovated", with no further details. Believe me, if we agents can find anything positive to say about a house, we'll mention it, so if you see this phrase but no specifics like new kitchen, new master bath, etc., you can assume it means that the fireplace ashes have been removed and the dust bunnies swept from under the bed, period.
"Convenient to transportation" of course, means it's cheek-by-jowl with the highway, the railroad, or both.
"This one won't last" almost always appears on dogs (and usually in conjunction with "must see". It's always bittersweet to see this description still lingering on year-old listings.
Need any other interpretations? Care to add some of your own? Pile on.
1 year ago
4 comments:
My favorite folks over at Freakonomics have written about this very thing, maintaining that real estate ads are actually written in a kind of code:
http://freakonomicsbook.com/thebook/ch2.html
"Fantastic," "charming," and "great neighborhood" all have rather interesting meanings, apparently.
"Motivated seller:" After woefully overpricing this dump, he's now willing to bend a little.
"Charming:" Tiny.
"Cozy:" See "charming."
"Secluded:" So overgrown you'll never be bothered by pesky sunlight.
"Needs TLC:" Amazingly, has yet to be condemned.
"Bring your decorator:" Bring a blindfold unless you loved the 'seventies.
And my favorite, seen in ads in NYC: "Price improvement," which raises the question, how and for whom?
"Possible"...wine cellar, swimming pool, media room= You're selling me something I have to have built myself
"New Price"=Price reduced
"Corporate Owned"=Foreclosure, REO
"Where Stamford meets Old Greenwich"=Stamford (Townhouses on Havemeyer)
A favorite here in Darien...
"Storybook Colonial"
OR
"Storybook Cape"
Everyone wants to live the fairy tale. Move here and your life will be a dream... or a nightmare!
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