Update!
My brother Gideon points out that the Helmsley price reduction of $30 million now holds the record for the largest price reduction in Greenwich real estate history. I declined a reader's request to identify the "King of Over Pricing" earlier this week but it's now a matter of public record that David Ogilvy can claim the title of "King of Price Cuts". Imagine that client meeting. "We're going to require a price cut." "Okay,sure - how much? 100 thousand?" "Er, no, a little more than that; let's say, .... 30 million?"