"How can I enjoy this when polar bears can't afford to attend school?"

College costs soar above inflation rate so the natural response is to increase student aid!
Here's another idea - cut college aid and see how schools respond to fewer applicants. Sounds crazy, I know, but shoveling ever-increasing piles of money onto school administrators or, worse, bailing out the student loan shysters hasn't seemed to encourage a sense of thrift - maybe trying the opposite will help.