Friday, October 17, 2008

Solar powered tipis? Cool! I'll take that one!
If you believe the National Association of Realtors - and I rarely do - buyers want energy efficient features built into their new homes. There's a caveat, however - they don't buy what they say they want. In fact, according to NAR's latest (2007) poll, buyers want
Cars and Cable
"Buyers have energy efficiency on their minds, but they still like their big houses and multiple cars, too.

If you want to know the direction of your customers’ homebuying preferences, think big cars and big screens.

Almost 60 percent of home buyers are prepared to spend more for a house with an oversized garage, and almost 40 percent would do the same to get a house that’s ready for cable or satellite TV, NAR research shows.

Both of these figures are up substantially from 2004, when NAR conducted similar research. In that year, buyers were willing to spend a premium in only 6 percent of cases for a big garage and in less than 30 percent of cases for enhanced TV readiness.

With their rise, oversized garages now rank second among the most desired features buyers want, up from fifth place three years ago. TV readiness has also edged up.
And here's an article whose headline claims More Buyers Looking for Green Houses but the body says otherwise:
" NAR has begun a new program to certify agents as green agents. They will be able to understand what makes a property green, explain to clients the benefits of green building features and practices, distinguish between industry rating and classification systems, list and market green homes and buildings, discuss the financial grants and incentives available to homeowners, and guide buyers in purchasing resource-efficient homes, said Michelle Wardlaw, spokeswoman for NAR....
Despite the trend, in this housing market, buyers may not consider energy-efficiency as a goal in home buying ,[emphasis added]. They will look for energy-efficient homes if their ultimate goal is realizing cost savings after they buy. Many people are interested in that, but they have many choices available to them.

In the Phoenix area, one homeowner reported that the low-E windows and high-efficient air conditioning and heat have not attracted buyers. While some buyers were impressed with the amount of work put into making the house energy efficient, they ultimately bought elsewhere, commenting on the age of the kitchen, he said. In fact, he told buyers how low his electric bill was in the summer, but it made no difference to the potential buyers.

Other areas of the country are more proactive for looking for the green homes. Wardlaw said NAR created the Green Designation Subject Matter Expert Panel. Agents on the panel come from Portland, Ore.; Berkeley, Calif.; Winston-Salem, N.C.; and Sarasota, Fla. However, Wardlaw couldn't estimate how many requests for green homes agents receive on average per month".

Well if she can't, I can. The number of buyers who request a "green" home in this town is zero (okay, go ahead and write me that you specifically asked for such a house - you'll be the exception that proves the rule.) If you're building in Berkeley, you may be better off planting a grass roof and tossing a pair of Birkenstocks into the deal. But in Greenwich, build that 5 car garage, toss plasma TV's around like candy and build big, big, big. Then price it cheap, and you're done.

2 comments:

Anonymous said...

Chris, why didn't you shave your legs before taking this picture?

Greenwich Diva

Chris Fountain said...

Well darn, you weren't supposed to recognize me in the hat!